We often hear from food manufacturers that quality is important, but more often there may not be a true understanding of how a culture of quality can drive an organization and improve profitability. QA professionals can find themselves driving the quality of the product solo, with little support from an organization that may not understand that delivering a high quality product is just as important to business as servicing the customer. Because of this QA professionals may view their role as merely an enforcer of specifications, but in reality, they can be the foundation of what takes a business from good to great.
Increase consumer purchase intent can directly correlate to improved sales and revenues. A 2012 Nielson study showed that consumers are driven to products when taste issues or other quality barriers are improved. Today’s consumer expectations for high quality products are continuing to elevate. Being aware of the consumer desire for consistent and superior quality foods, customers are increasingly using performance metrics of products at delivery to ensure they meet this demand. Therefore, food suppliers must continually deliver on and enhance the quality of their product to stay competitive in the marketplace, improve velocity at the shelf and drive brand differentiation.
Another study, conducted by Deloitte in 2014, showed that a major CPG company was not only able to drive revenues by improving predictive quality programs, but they achieved and sustained $35 million savings in “cost-of-quality” reductions. Clearly, these numbers are ones that would make any operations professional sit up and take notice.
N2N Global systems can help drive compliance to quality and continual improvement through reporting and predictive analytics. These are just the right tools to take a company into next-generation sales, operational efficiency and industry leadership.